Projects and Consulting Division:

BUSINESS MANAGEMENT
MARKET STUDIES
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Indexes Division :
CONSUMPTION POTENTIAL INDEX (IPC)
AVAILABLE INDEXES
MARKETING DATA SHEETS
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WHO WE ARE
CUSTOMERS
PUBLICATIONS
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KNOWING ABOUT FLORENZANO MARKETING
We are a consulting firm specialized in market studies and industrial marketing

Our Consulting and Project Division develops works to assess the size of markets; prepares strategic diagnoses; ellaborates and implements business strategies and studies to support the business decision taking process, products, services, markets, as well as studies to develop and keep competitive advantages.

The Consumption Potential Index Division has developed, for a period over 10 years, the Consumption Potential Indexes - Florenzano IPC, which is a specific work based on the consumption of families in the 5,565 Brazilian cities / towns where we show the actual expenditures of families to purchase 400 articles for immediate consumption and durables - place to place - regardless the number of inhabitants. This is all based on both, internal sources and IBGE data, making the business management more comfortable and facilitated.

We also have Marketing Data Sheets available per city and town which is a tool of great importance bringing precise and quick information for investors, city government and small businesses.

Some of these indexes have been published in the "Atlas do Mercado Brasileiro" of the Brazilian business journal "Gazeta Mercantil".

Who is behind Florenzano Marketing?

Vanderlei José Florenzano

He was a marketing executive of companies Maxion
( Motores Perkins ), Dynapac, CCE, Eluma ( Nibco
Conexões ) and Gradiente. He has over 20 years of
experience as marketing executive and consultant
with courses of specialization in Brazil and abroad
( USA and Sweden ).
He was a marketing professor in the Industrial Engineering School ( FEI ).
He has been the director of Florenzano Marketing
since 1982.

Florenzano Marketing has a team of experienced
professionals with outstanding academic background
able to produce services of high quality.
.