We
are a consulting firm specialized in market studies and industrial marketing
Our
Consulting and Project Division develops works to assess the
size of markets; prepares strategic diagnoses; ellaborates and implements
business strategies and studies to support the business decision taking
process, products, services, markets, as well as studies to develop
and keep competitive advantages.
The
Consumption Potential Index Division has developed, for a period
over 10 years, the Consumption Potential Indexes - Florenzano IPC,
which is a specific work based on the consumption of families in the
5,565 Brazilian cities / towns where we show the actual expenditures
of families to purchase 400 articles for immediate consumption and
durables - place to place - regardless the number of inhabitants.
This is all based on both, internal sources and IBGE data, making
the business management more comfortable and facilitated.
We
also have Marketing Data Sheets available per city and town which
is a tool of great importance bringing precise and quick information
for investors, city government and small businesses.
Some
of these indexes have been published in the "Atlas do Mercado
Brasileiro" of the Brazilian business journal "Gazeta Mercantil".