CONSUMPTION POTENTIAL INDEX ( IPC )

Florenzano IPC

The IPC Florenzano - Potential Consumption Index of 400 products was developed by Florenzano Marketing specialists and is a very important marketing tool to analyse the consumption of products in the Brazilian market, per city / town and income range. It is available for immediate delivery.

Application

It is a basic index that allows for fixing the sales targets in an easy and reliable way.

IPC - Florenzano answers the following questions: - The economic potential of a region is being reached by the company ? - How is the product consumption distribution per families in the 5,565 Brazilian cities / towns ? - Which of the regions can be considered the best from the sales potential standpoint ? - In which of the regions could sales be increased ? Where to put efforts to obtain a faster and better return ? - Which are the strong and weak points of the company sales geographical distribution ? - Where are human resources being wasted and where are they being optimized ? - In which places is it convenient to open new points of sales ? - Which markets are saturated ? And in which markets is it worth while investing ?

The Florenzano Consumption Potential Index can guide towards those regions with higher trade potential for the various products.

Many analyses can be carried out by transforming the company sales into indexes per city, town or state and comparing them to the IPC-Florenzano indexes.

By using the IPC-Florenzano, the marketing executive himself / herself becomes a company competitive advantage.

Updating

IPC-Florenzano is updated annually according to the change of GDP, national income, population, national accounts and IBGE data ( PNDA - Domicile Sample National Research and other ) and government sources.
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Methodology

The IPC-Florenzano was prepared based on the last family expenditure information about the 5,565 Brazilian cities and towns.

The methodology of the IPC-Florenzano consumption potentials is the result of various indicators put together in a unique way which assures the highest degree of consistency to an index of its nature in the Brazilian market.

Florenzano Marketing specialists analysed the annual data of the National Accounts, as GDP and family income, for the various regions of the country published by IBGE as to provide an outstanding and differentiated indicator both in value and percentage in relation to Brazil.