BUSINESS MANAGEMENT PROJECTS

BUSINESS STRATEGIC MANAGEMENT

It supports the company top manangement in the preparation, implementation and control of business strategies.

Project areas:
- Business strategic plan

- Markets and products segmentation

- Current and new products and markets

- Strategic priorities

- Competitive position and market attraction analysis

- Profitability and growth possibilities

- Critical business issues

- Key business competence

- Strategic action plan

MARKET STRATEGIC DIAGNOSIS - COMPETITIVE POSITIONING

It is an analysis of the business competitive strengths versus the strengths of the market competitors which allows for

- The formulation of a competitive strategy based on the comprehension of the market opportunities and threats.

MARKETING AND SALES OPERATIONAL PLANS

They support the director of marketing to decide what part of the marketing -mix is more important to be implemented.

Project areas:
- Products

- Pricing

- Advertising / sales promotion

- Distribution / points of sales