MARKETING DATA SHEET

Florenzano Marketing developed Marketing Data Sheets for each city / town.

This is an exclusive work which brings detailed information about the 5,565 Brazilian cities / towns through social and Marketing Data Sheets of each place.

Each sheet brings either 96 Consumption Potential Indexes giving a complete cover of the market of every city and town. It also provides data, the size of population, families per income range and number of residences for each place.

These Marketing Data Sheets allow for investidors, city governments and businessmen to clarify doubts concerning questions as:

- Which is the sales potential for a certain product in a certain city ?
- Which products have the highest potential of success in this place ?
- Has all the sales potential for a product in a certain city been used already ?

The Consumption Potential Indexes - Florenzano IPC's - are practical tools for city governments and businessmen allowing for:

- Surveys of potentials, vocation and competitive advantages of the city / town
- A vision on the local consumers' market behavior
- Marketing information about small businesses as support for the progress of the place

The data provided by Florenzano cannot be directly compared to data from other sources as they are unique due to the depth of the researches that support them.

The data are presented in an easy way, allowing for quick and precise consults.