Projects and Consulting Division:

ANALYSES:

- Marketing Strength
A Florenzano Marketing exclusive market study model. The "Marketing Strength Model®" analyses the company competitive forces against those of competitors building an important marketing intelligence instrument to take strategic decisions.

The best marketing strategy is that in which the producer invests more resources in those buying decision factors considered most important by the costumers.

When the manufacturer knows its marketing strength for each of the buying decision factors, it can decide either to increase or reduce the amount of resources allocated in a specific one ( according to its competitive position ).

When the manufacturer knows its total marketing strength, as well as the force of its competitors, it gains confidence of its power comparatively to the players in the market.

Through the marketing strength analysis, we can discover the importance of the strong and weak points of each company in the market.

- Competition

- Market attraction and competitive position

- Market forecast, evaluation, and analysis

STUDIES AND RESEARCHES:

- Market size

- Benchmarking

- Image, quality

- Purchase decision and motivation

- Consumers' expectations and opinion

- Introduction of new products - market niche identification, consumption habits research

- Market through Internet

- Product positioning, trends